Just like you would.
BROOKE LANE
Built on the belief that great businesses are built by great people - and that together we can build something we can all be proud of.
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I started Brooke Lane because when you're ready for your next chapter, it should feel like a victory, not a compromise. I've seen owners watch what they built get changed in ways they never intended. I’ve created a place where your company stays true to what makes it special, your employees and customers are happy, and what you've worked so hard to build keeps growing. Because what you've built matters.
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LUIS FLORES, FOUNDER BROOKE LANE
BACKGROUND
For Luis, business has always been about people. Growing up around entrepreneurs, working at PepsiCo, investing in small businesses—every step taught him the same thing: great people build great businesses.
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His years at PepsiCo showed him how some of the world's most iconic brands operate. As an investor, he saw how much heart entrepreneurs put into building something from scratch. Those experiences led him to start Brooke Lane, where he's supported by mentors with decades of experience growing businesses.
When he's not working, you'll find Luis being outsmarted by his two-year-old daughter, running Latinxedu (a nonprofit helping kids get to college), and somehow still rooting for the Cowboys. He holds degrees from SMU and Stanford, which apparently didn't teach him when to give up on lost causes.
PHILOSOPHY
Things I Live By
GOOD BUSINESS STARTS WITH GOOD PEOPLE
I take the time to build real trust with your team, customers, and partners because those relationships are what make everything else work.
DOING RIGHT BY OTHERS LEADS TO DOING WELL
It's pretty simple. When you do right by your employees, customers, and partners, they stick with you. Good decisions pay off in the long run.
DIFFICULT PATHS OFTEN LEAD TO THE BEST RESULTS
I'm always looking for ways to grow, and I've learned from plenty of mistakes along the way. I listen, adapt, and keep going even when things get tough.
I TAKE MY WORK SERIOUSLY, NOT MYSELF
I believe that when people enjoy what they're doing, they do it better. Life's too short not to find joy in the work we do together.
I Admire Companies That:
01
03
HAVE HEART
The people who work there actually care about what they're doing.
02
TREAT PEOPLE RIGHT
Employees, customers, and partners are respected, not just managed.
04
SOLVE REAL PROBLEMS
Everyone is actually better off because the business exists.
KEEP GETTING BETTER
They're always looking for ways to improve, even when things are going well.
MY APPROACH
No Hidden Surprises,
Honesty at Every Turn
Transitions are big decisions. When I don't know something, I'll say so. I'll walk through my thinking step by step - honesty & transparency always.
GETTING ACQUAINTED
Initial Conversation
Let's start with a simple question: are we a good fit for each other? That’s what this first conversation is all about. I want to hear your story, understand what you are looking for, and see if working together makes sense. It goes both ways—I'm here to answer your questions just as much as I’m here to ask them.
BUILDING TRUST
Follow Ups
A single meeting doesn't seal a deal—nor should it. I believe in getting to know each other over time. As we do, I'll learn more about your business—the numbers, how things work, all of it. I'll keep you in the loop every step of the way. If we both decide to move forward, we'll work out something that makes sense for everyone.
A NEW PARTNERSHIP
Building Together
After a few months, we'll shake hands and make sure the transition feels right. Your team keeps doing what they do best. I'll be in the trenches with them, bringing my support and experience when they need it.
